28 free & cheap alternatives to analytics tools
$0 - $custom
Product analytics platform
$0 - custom
Product analytics for growth teams
$0 - usage-based
Open-source product analytics suite
$0 - $80/month
Heatmaps and session recordings
$99 - $500/month
Digital experience analytics with session replay
$0 - $50/month
Product analytics with automatic event capture
$9 - $99/month
Privacy-friendly web analytics
$120 - $1,200+/month
Customer data platform for collecting and routing data
$150/user/month
Enterprise-grade web analytics powered by Google's data infrastructure
$60 - $125/user/month (custom pricing)
Business intelligence and data analytics platform by Google Cloud
$50 - $200+/month (custom pricing)
Product experience and digital adoption platform
$12-20/user/month (included in Microsoft 365 Business plans)
Microsoft 365 analytics and people insights
$49-299/user/month
Observability and monitoring platform for metrics, logs, and traces
$0 (self-hosted) or $9-20/mo (cloud)
Privacy-focused, open-source web analytics
$100-$300/user/month
Fast BI dashboards with embedded DuckDB for operational analytics
$99-$349/user/month
Full-stack observability platform for monitoring application performance and infrastructure
$150-300/user/month
Enterprise log management and security information event management (SIEM) platform
$70-$115/user/month
Enterprise business intelligence and data visualization platform
$10-20/user/month (Premium from $4,995/month)
Microsoft's business intelligence and data visualization platform
$10-20/user/month
$14-$74+/mo
Privacy-first Google Analytics alternative
$14–$74/month
Privacy-focused website analytics without cookies
$0 (self-hosted) to $85/user/month (cloud)
Open-source business intelligence and data visualization platform
Free (personal) or $7.20–$18/user/month (Google Workspace)
Free, cloud-based spreadsheets built for real-time collaboration
$0 - $900+/mo (based on monthly tracked users)
Product analytics built for B2B SaaS teams.
Free — Looker Studio Pro (team workspaces, SLAs) priced separately via Google Cloud
Free dashboards and reports from your Google data — no BI budget required
$0 (self-hosted, license-free)
Free, open-source data exploration and BI dashboards
Free
Free monitoring for how your site shows up in Google Search
Side-by-side breakdowns of popular analytics tools
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