Trustpilot vs HubSpot: Which Review & Customer Platform is Right for You?

Compare Trustpilot and HubSpot for customer reviews, feedback management, and CRM capabilities. See pricing, features, and which platform fits your business needs.

Updated 2026-09 · 2026

Trustpilot

Customer review platform for building trust and social proof

$199month

Strengths

+Dedicated review collection and display platform
+Strong SEO benefits from review rich snippets
+Trusted third-party verification builds credibility

Weaknesses

-Expensive for small businesses ($199/mo minimum)
-Limited CRM and marketing automation features
-Cannot remove negative reviews (transparency policy)

Best for

E-commerce businesses and service companies that need a dedicated review platform to build social proof and improve search visibility

HubSpot

All-in-one CRM, marketing, and customer service platform

0month

Strengths

+Free CRM with unlimited users and contacts
+Comprehensive marketing automation tools
+Built-in customer feedback and NPS surveys

Weaknesses

-Not a dedicated review platform like Trustpilot
-Paid tiers get expensive quickly ($800+/mo for full features)
-Steeper learning curve for all features

Best for

Businesses needing an all-in-one CRM and marketing platform with customer feedback tools, rather than a standalone review platform

Feature Comparison

Feature	Trustpilot	HubSpot
Review Collection	Automated email/SMS invitations, QR codes, product review links	Customer feedback surveys and forms, but not review-focused
Third-Party Verification	Yes - independent platform builds trust and credibility	No - self-hosted reviews lack independent verification
SEO Benefits	Strong - Google rich snippets, star ratings in search results	Limited - no review-specific SEO features
CRM Functionality	Basic contact management only	Full-featured CRM with contact, deal, and pipeline management
Marketing Automation	Review invitation automation only	Comprehensive email marketing, workflows, and lead nurturing
Customer Service Tools	Review response management and alerts	Ticketing, live chat, knowledge base, and help desk
Analytics & Reporting	Review metrics, sentiment analysis, competitor benchmarking	Full business analytics across sales, marketing, and service
Integration Options	E-commerce platforms, Google, Facebook, website widgets	1,000+ integrations including Salesforce, Shopify, WordPress
Review Display Widgets	Customizable widgets, carousels, and trust badges	Basic testimonial display through custom modules
NPS & Surveys	Limited - focused on product/service reviews	Built-in NPS, CSAT, and custom survey tools
Free Plan	No - starts at $199/month	Yes - free CRM with core features for unlimited users
Multi-Channel Support	Reviews only - no sales or marketing channels	Email, social media, ads, chat, and phone integration

The Verdict

Trustpilot and HubSpot serve fundamentally different purposes. Choose Trustpilot if you need a dedicated review platform to build social proof, improve SEO, and collect verified customer reviews with third-party credibility. Choose HubSpot if you need an all-in-one CRM and marketing platform with customer feedback capabilities - especially attractive since the core CRM is free, while Trustpilot starts at $199/month.

How to switch from Trustpilot to HubSpot

1Request a full review data export from Trustpilot support or pull it via the Trustpilot Reviews API (JSON format), since there's no self-serve CSV export button for historical reviews in most plans.
2Cancel or downgrade your Trustpilot subscription only after confirming the export includes review text, star ratings, dates, and reviewer emails, since you can't re-download this data once the account closes.
3Set up HubSpot's free CRM and import your customer/contact list via CSV import, mapping fields like name, email, and order history to HubSpot's contact properties.
4Recreate review-invitation automation using HubSpot workflows (Marketing Hub) or a dedicated review app from the HubSpot App Marketplace, since HubSpot has no built-in public review collection feature.
5Rebuild any website widgets that displayed Trustpilot star ratings using HubSpot's custom testimonial modules or a third-party review widget, noting you'll lose the Google rich snippet SEO benefit.
6Migrate your team's login access and permissions to HubSpot's user roles, then run both platforms in parallel for 2-4 weeks before fully retiring Trustpilot to confirm no review data or integrations were missed.

Trustpilot vs HubSpot: common questions

How do I export my reviews from Trustpilot before switching?+

Trustpilot doesn't offer a native bulk export button for individual reviews in most plans - you'll need to request a data export via Trustpilot's support team or use the Reviews API to pull review data as JSON. If you're on a paid plan, ask your account manager for a CSV export of your review history, star ratings, and reviewer metadata before you cancel.

What do I lose if I move from Trustpilot to HubSpot for reviews?+

You lose the independent third-party verification badge and Google rich snippet star ratings that come from Trustpilot's schema markup - HubSpot's testimonial modules don't carry the same SEO weight. You also lose Trustpilot's review invitation automation, sentiment analysis, and competitor benchmarking, since HubSpot's feedback tools are built for surveys and NPS, not public review display.

Is HubSpot's free CRM actually enough for a small team?+

Yes, for core contact management, deal tracking, and basic email - the free tier supports unlimited users and up to 1,000,000 contacts with no seat limits. You'll hit walls quickly on marketing automation volume, reporting depth, and removing HubSpot branding, which push most growing teams toward Starter ($15/seat/mo) or Professional plans within a year.

Does HubSpot integrate with the same tools Trustpilot connects to?+

Partially - HubSpot has 1,000+ integrations including Shopify, WooCommerce, and Salesforce, but it doesn't have a direct replacement for Trustpilot's review syndication to Google Shopping or Facebook. If public review display matters, many teams keep a lightweight review tool alongside HubSpot rather than replacing Trustpilot entirely.

What's the real cost difference over 2-3 years if I switch?+

Trustpilot at $199/mo runs roughly $7,164 over 3 years with no free tier, while HubSpot's CRM stays free indefinitely for basic use, only costing money once you add Marketing Hub or Sales Hub seats. If you need HubSpot's paid tiers for automation at scale, costs can exceed Trustpilot's ($800+/mo for full Professional/Enterprise features), so the savings depend entirely on which HubSpot tier you actually need.