Semrush vs Seobility: Which SEO Tool Should You Use?

A feature and pricing comparison of Semrush and Seobility to help you pick the right SEO tool for your team's budget and needs.

Updated 2026-09 · 2026

Semrush

All-in-one marketing and SEO platform

$139.95month (Pro plan, billed monthly)

Strengths

+Massive keyword and backlink database, one of the largest in the industry
+Covers SEO, PPC, content marketing, and competitive research in one platform
+Deep competitor analysis (traffic estimates, ad spend, keyword gaps)

Weaknesses

-Expensive for small teams or solo users
-Steep learning curve due to sheer number of features
-Project and keyword tracking limits are restrictive on lower tiers

Best for

Agencies and marketing teams that need a full-stack SEO and competitive intelligence platform and can absorb the cost.

Seobility

Straightforward SEO auditing and rank tracking

€0–€89.90month (Free to Premium+ plan)

Strengths

+Genuinely usable free plan (1 project, 1,000 pages crawled monthly)
+Clear, actionable on-page SEO audit reports
+Much cheaper than Semrush for rank tracking and site audits

Weaknesses

-No PPC, social media, or content marketing tools
-Keyword and backlink database is far smaller than Semrush's
-Limited competitor research features

Best for

Small teams, freelancers, and site owners who need solid technical SEO audits and rank tracking without paying for a full marketing suite.

Feature Comparison

Feature	Semrush	Seobility
Free plan	No (7-day trial only)	Yes, 1 project, 1,000 pages/month
Site audit / technical SEO	Yes, in-depth	Yes, in-depth
Keyword research database	Very large (25B+ keywords)	Smaller, region-limited database
Backlink analysis	Extensive, large index	Basic backlink checker
Rank tracking	Yes, advanced (daily updates, local tracking)	Yes, basic to advanced by plan
Competitor analysis	Deep (traffic, ads, keyword gaps)	Limited
PPC / ad research	Yes	No
Content marketing tools	Yes (SEO writing assistant, topic research)	No
On-page optimization suggestions	Yes	Yes
Integrations	Google Analytics, GSC, Trello, Zapier, etc.	Google Analytics, GSC
Ease of use	Steep learning curve	Simple, beginner-friendly
Entry price	$139.95/month	Free, or €49.90/month for Premium

The Verdict

Semrush is the more powerful tool overall, but most of that power is wasted on small teams who just need clean site audits and rank tracking. Seobility covers the core technical SEO workflow at a fraction of the cost, with a free tier that's actually usable. If you don't need PPC research, content tools, or a massive backlink index, Seobility is the smarter buy.

How to switch from Semrush to Seobility

1Export your existing Semrush data: go to each tool (Site Audit, Position Tracking, Backlink Analytics) and use the 'Export' button to download CSV or PDF reports for your current keyword rankings, backlink profile, and audit issues.
2Sign up for a Seobility account and create a free project by entering your website URL, or upgrade directly to Premium if you manage multiple sites.
3Import your keyword list into Seobility's rank tracking tool manually, since there's no direct import from Semrush's CSV format — copy/paste your keyword list into the 'Keywords' section.
4Reconnect Google Analytics and Google Search Console to Seobility under Project Settings > Integrations, so your traffic and search data syncs correctly.
5Run a full site audit in Seobility and compare the flagged issues against your exported Semrush audit report to confirm nothing critical is missed.
6Cancel your Semrush subscription once your team confirms Seobility's rank tracking and audit reports match your expectations, and update any bookmarked dashboards or shared reports your team relies on.

Semrush vs Seobility: common questions

How do I export my data from Semrush before switching to Seobility?+

Semrush lets you export most reports (site audit, keyword rankings, backlinks) as CSV or PDF files from each tool's dashboard using the 'Export' button in the top right. There's no bulk account export, so you'll need to go tool by tool and download the reports you want to keep. Save these locally before canceling your subscription, since access to historical data disappears once your plan ends.

What features will I lose if I switch from Semrush to Seobility?+

You'll lose PPC and ad research tools, content marketing features like the SEO writing assistant, and Semrush's much larger keyword and backlink databases. Competitor analysis will also be far more limited. If your workflow depends heavily on those, keep Semrush or run both tools in parallel during a trial period.

Is Seobility's free plan actually enough for a small team?+

The free plan supports one project and crawls up to 1,000 pages a month, which is workable for a single small site but tight for agencies managing multiple clients. If you need more projects or pages, you'll want the Premium plan at €49.90/month, which is still far cheaper than Semrush's Pro tier.

Does Seobility integrate with the same tools as Semrush?+

Seobility connects with Google Analytics and Google Search Console, covering the basics most small teams need. It doesn't have Semrush's broader integration list (Trello, Zapier, etc.), so if your team relies on those connections for reporting workflows, you'll need to rebuild them manually or find a workaround.

How much will I actually save switching from Semrush to Seobility long-term?+

Semrush Pro runs $139.95/month ($1,679.40/year), while Seobility's Premium plan is €49.90/month (roughly $590/year), and the free plan costs nothing. Over a year, that's a savings of $1,000-$1,679 depending on which Seobility plan you pick, assuming you don't need Semrush's PPC or content tools.