Wix vs Squarespace

A factual comparison of Wix and Squarespace for small teams choosing a website builder — pricing, features, ecommerce, and migration steps.

Updated 2026-10 · 2026

Wix

Drag-and-drop website builder with a large app marketplace

$17/momonth

Strengths

+True drag-and-drop editor with pixel-level control
+Large app marketplace (300+ apps) covering bookings, restaurants, events, and more
+AI site builder (Wix ADI) for fast first drafts

Weaknesses

-Switching templates after launch means rebuilding the site
-Can get bloated/slow if you stack too many apps
-Real ecommerce features require Business-tier plans ($36/mo+)

Best for

Small businesses that want flexible, no-code control plus built-in tools like scheduling, bookings, or restaurant ordering without hunting for third-party apps.

Squarespace

Design-focused website builder popular with creatives and small brands

$16/momonth

Strengths

+Best-in-class design templates, strong out-of-the-box aesthetics
+Built-in email marketing (Squarespace Email Campaigns) and analytics
+Clean, minimal editor that's easy to learn

Weaknesses

-Smaller third-party app ecosystem (~50 extensions vs Wix's 300+)
-3% transaction fee on Personal/Business (non-Commerce) plans
-Less granular drag-and-drop freedom than Wix

Best for

Designers, creatives, and small brands who want a polished site fast and care more about visual quality than deep customization.

Feature Comparison

Feature	Wix	Squarespace
Starting price	$17/mo (Light plan)	$16/mo (Personal plan)
Free plan	Yes, with Wix branding and subdomain	No — 14-day free trial only
Templates	900+ templates, locked after selection	~140 templates, highly polished, locked after selection
Design flexibility	Full drag-and-drop, pixel-level placement	Grid-based layout, more structured and restrictive
Ecommerce	Business plans from $36/mo, no transaction fees	Commerce Basic from $28/mo, 0% transaction fees
App marketplace	300+ apps (Wix App Market)	~50 extensions
SEO tools	Guided SEO Wiz setup wizard	Built-in SEO panel, less hand-holding
Blogging	Supported, functional	Stronger for content-heavy blogs
Email marketing	Wix Email Marketing (paid add-on)	Squarespace Email Campaigns from $5/mo, built-in
Customer support	24/7 chat and callback on paid plans	24/7 email and live chat
Domain & hosting	Free domain for 1 year on annual plans	Free domain for 1 year on annual plans
Mobile editing app	Full mobile editor app	Limited mobile editing

The Verdict

Wix wins if you need built-in business functionality — bookings, restaurant ordering, events — without stitching together third-party apps. Squarespace wins if design polish and simplicity matter more than deep customization, especially for portfolios and content-driven sites. Neither is a long-term cost saver versus self-hosted options, so pick based on whether you value feature breadth (Wix) or design quality (Squarespace).

How to switch from Wix to Squarespace

1Export what you can from Wix: go to Blog > Export Posts for an XML/RSS file of your posts, CRM > Contacts > Export to CSV for your contact list, and Stores > Export Catalog for a product CSV. Manually download images from the Wix Media Manager since there's no full-site export option.
2Sign up for Squarespace and pick a template that matches your existing site's page structure and navigation to minimize rebuild time.
3Import your contacts via Settings > Marketing > Contacts (CSV upload) and your products via Commerce > Inventory > Import on the new Squarespace site.
4Convert your Wix blog export into a WordPress-compatible XML format using a third-party converter tool, then import it through Squarespace's built-in WordPress import option, since Squarespace doesn't accept Wix's export format directly.
5Recreate integrations manually: replace Wix Bookings with Squarespace Scheduling (Acuity), swap Wix Forms for Squarespace Forms, and reconnect Google Analytics or Facebook Pixel in the new site's settings.
6Point your domain's DNS to Squarespace, test the new site thoroughly, then use Squarespace's URL Mapping tool to redirect old Wix URLs before fully shutting down the Wix site.

Wix vs Squarespace: common questions

How do I export my data from Wix to Squarespace?+

Wix doesn't offer a full-site export. You can export blog posts via Blog > Export Posts (downloads an XML/RSS file), contacts via CRM > Contacts > Export to CSV, and products via Stores > Export Catalog to CSV. Images and media must be manually downloaded from the Wix Media Manager since there's no bulk media export.

What do I lose when switching from Wix to Squarespace?+

You lose any Wix-specific apps like Wix Bookings, Wix Restaurants, or custom Velo (Corvid) code — none of these transfer. Your site design has to be rebuilt from scratch in a Squarespace template, and you'll likely see a temporary SEO dip while search engines re-index the new URLs.

Is Squarespace's cheapest plan enough for a small team?+

The $16/mo Personal plan limits you to one contributor and blocks custom CSS/JS injection, so most small teams need the Business plan ($23/mo billed annually) for multi-user access and deeper customization. If you're selling products, you'll also need a Commerce plan starting at $28/mo.

Does Squarespace integrate with the same tools as Wix?+

No — Squarespace has around 50 built-in extensions compared to Wix's 300+ app marketplace, so some Wix integrations (like certain booking or marketing apps) won't have a direct equivalent. Both platforms connect to Zapier, which covers most gaps for email, CRM, and automation tools.

Will switching from Wix to Squarespace cost more over time?+

For a basic brochure site, Squarespace's entry plans are comparable to or slightly cheaper than Wix's. For ecommerce, Squarespace's Commerce plans with 0% transaction fees can be cheaper long-term than Wix's equivalent tiers, but you'll pay more if you need Squarespace's Business plan just for multi-user editing.