Mixpanel vs June

A comparison of Mixpanel and June for teams choosing a product analytics platform, covering pricing, setup, and which tool fits B2B SaaS vs. consumer products.

Updated 2026-09 · 2026

Mixpanel

Event-based product analytics for web & mobile

$28month, billed annually (from 1M events)

Strengths

+Deep funnel, retention, and cohort analysis tools
+Generous free tier (1M events/month)
+Mature mobile SDKs for iOS, Android, React Native, Flutter

Weaknesses

-Pricing scales quickly with event volume
-Steep learning curve for non-technical users
-UI can feel cluttered for simple use cases

Best for

Product and growth teams needing deep event-level analytics across web and mobile apps

June

Product analytics built for B2B SaaS, powered by your data warehouse

$99month, billed annually (Growth plan)

Strengths

+Warehouse-native — no separate event pipeline needed
+Built specifically for B2B SaaS with account-level analytics
+Fast setup via Segment or dbt if warehouse already exists

Weaknesses

-Not built for consumer or high-event mobile apps
-No built-in A/B testing or experimentation
-Smaller integration ecosystem than Mixpanel

Best for

B2B SaaS teams already using a data warehouse who want account-based product analytics without building a tracking pipeline

Feature Comparison

Feature	Mixpanel	June
Event tracking	Full event-based tracking via SDK	Via warehouse sync (Segment/dbt) or SDK
Funnel analysis	Yes, advanced	Yes
Retention & cohort analysis	Yes, highly granular	Yes, account and user level
Account-level (B2B) analytics	Limited, user-centric by default	Native, built for B2B accounts
Data warehouse-native	No, requires separate pipeline	Yes, core architecture
Free tier	Up to 1M events/month	Limited free plan for early-stage startups
A/B testing / experimentation	Built-in	Not included
Mobile SDKs	iOS, Android, React Native, Flutter	Limited, primarily web/warehouse-driven
Setup time	Hours to days, requires taxonomy planning	Minutes if warehouse/Segment already set up
Pricing model	Based on monthly tracked events	Based on monthly tracked users
Ownership	Independent company	Acquired by Amplitude (2024)

The Verdict

Mixpanel wins for teams that need deep, flexible event analytics with built-in experimentation across web and mobile. June makes more sense for B2B SaaS teams that already run a data warehouse and want account-level insight without maintaining a separate tracking pipeline — just confirm June's roadmap and pricing since it's now part of Amplitude.

How to switch from Mixpanel to June

1Export your historical data from Mixpanel using the Data Export API (raw JSON/CSV), or configure Mixpanel's S3/BigQuery export if you're on a paid plan.
2Load the exported events into your data warehouse (Snowflake, BigQuery, or Redshift) if they aren't already synced through Segment or Fivetran.
3Connect June directly to your warehouse and map your existing Mixpanel event names and properties to June's tracking plan.
4Rebuild your key funnels, retention cohorts, and dashboards in June using the same event definitions you used in Mixpanel.
5Recreate any Slack alerts, Salesforce/HubSpot syncs, and set up a separate A/B testing tool since June doesn't include experimentation features.
6Run Mixpanel and June in parallel for 2–4 weeks to confirm the numbers match, then cut over the team and cancel your Mixpanel subscription.

Mixpanel vs June: common questions

How do I export my data out of Mixpanel before switching?+

Use Mixpanel's Data Export API to pull raw event data as JSON, or set up an export pipeline to S3, BigQuery, or Snowflake if you're on a paid plan. This gives you a full historical event log you can load into your warehouse before connecting June.

What do I lose if I move from Mixpanel to June?+

You lose built-in A/B testing, session replay add-ons, and mature mobile SDK support. You gain warehouse-native architecture and account-level reporting, but you'll need a separate tool for experimentation if you relied on Mixpanel's.

Is June's free plan enough for a small team?+

June's free plan works for early-stage teams with low monthly tracked users, but it caps out quickly compared to Mixpanel's 1M-event free tier. Most growing B2B teams will move to the $99/month Growth plan within a few months.

Does June integrate with the tools we already use?+

June connects via Segment, dbt, and directly to warehouses like Snowflake, BigQuery, and Redshift, plus native integrations with Slack, HubSpot, and Salesforce. It has fewer direct integrations than Mixpanel, so check your specific stack before switching.

Will switching to June cost more or less over time?+

It depends on your usage pattern: June bills by monthly tracked users while Mixpanel bills by event volume. B2B apps with many events but a small user base often save money on June, while high-user consumer apps can end up paying more.