Samp vs Heap: Product Analytics Comparison 2026
Compare Samp and Heap for product analytics. Detailed breakdown of pricing, autocapture, session replay, and feature differences to help you choose the right analytics platform.
Updated 2026-07 · 2026
Samp
Privacy-first product analytics with autocapture
Strengths
- +Strong privacy controls with GDPR compliance built-in
- +Automatic event tracking without manual instrumentation
- +Simple, clean interface focused on core metrics
Weaknesses
- -Smaller feature set compared to enterprise platforms
- -Limited third-party integrations
- -Less mature product with smaller community
Best for
Privacy-conscious startups and small teams who need basic product analytics without complex setup or high costs.
Heap
Complete digital insights platform with autocapture
Strengths
- +Comprehensive autocapture eliminates manual event tracking
- +Powerful retroactive analysis of historical data
- +Advanced session replay and user journey mapping
Weaknesses
- -Expensive paid tiers start at $3,600/year
- -Can be overwhelming for simple use cases
- -Steeper learning curve for advanced features
Best for
Growing companies and enterprises that need comprehensive analytics with retroactive analysis and don't mind paying for advanced features.
Feature Comparison
| Feature | ||
|---|---|---|
| Free Tier | Yes, generous limits | Up to 10,000 sessions/month |
| Autocapture | Yes, automatic event tracking | Yes, comprehensive autocapture |
| Session Replay | Basic replay functionality | Advanced session replay with filters |
| Retroactive Analysis | Limited historical data | Full retroactive analysis |
| User Segmentation | Basic segments | Advanced segmentation and cohorts |
| Funnel Analysis | Standard funnels | Advanced funnels with multi-path |
| Integrations | Limited integrations | 100+ integrations (Salesforce, HubSpot, etc.) |
| Data Export | CSV export | CSV, API, data warehouse connectors |
| Privacy Controls | Strong GDPR/privacy focus | Standard privacy controls |
| Mobile SDKs | iOS, Android | iOS, Android, React Native |
| Custom Events | Manual tracking available | Manual tracking + virtual events |
| Starting Price | Free tier, paid from ~$50/mo | Free tier, paid from $300/mo |
The Verdict
Samp is the better choice for privacy-focused startups and small teams who need straightforward analytics without breaking the bank. Heap wins for companies that need enterprise-grade features, extensive integrations, and powerful retroactive analysis—but you'll pay significantly more for those capabilities.